from WFDT, by Lakoff "Moreover, an important body of twentieth-century art rests on the fact that ordinarily seeing is seeing-as, that is, categorizing what is perceived. A good example is discussed in Lawrence Weschler's "Seeing is Forgetting the Name of the Thing One Sees," a biography of artist Robert Irwin. A substantial part of Irwin's career was devoted to creating art pieces that could not be seen as something else, that were exercises in pure seeing without categorization...the point is that seeing experiences of this sort-- seeing without seeing-as, seeing without categorization-- are rare."